Print Design

Color Combos: Branding Your Image

Kambria on 2013-01-18


Color is an important aspect to consider when branding your own company, and it’s not a decision that start-up companies should take lightly. Different shades of color can significantly sway our moods, whether we realize it or not. Once a color palette is chosen, it is difficult to modify, as it would often require adjusting logos, website pages, business cards, product packaging and more. According to Emblemetric.com, the current most commonly used colors in logos are red and blue, each in 25% of logos, green in 18% of logos and yellow in 12% of logos. Here’s a guide to help you decide which colors may work best for you:

• Red: Conveys passion, excitement, love and strength. It is most commonly used in the healthcare and food & beverage industries and is considered one of the most powerful and bold colors.

• Orange: Friendly and inviting, orange is a fun and playful color that conveys warmth. It is one of the least common colors used by companies, although it has seen a spike in popularity since 2011 as it has become trendier.

• Yellow: Bright and cheerful, yellow is a friendly, intelligent and energetic hue; however it can sometimes convey laziness or cynicism. Yellow can be most often seen in logos representing the pharmaceutical and telecom industries.

• Green: Typically representative of the environment and nature, green also conveys money and trust. It is one of the most often-cited favorite colors, but it can also represent greed and jealousy. Green is used steadily through many industries, especially in chemical and medicine environments.

• Blue: Often considered the safest global color, blue represents integrity, tranquility, peace and confidence. Companies don’t seem to experience the negative feelings that blue could convey such as coldness and depression - insurance, medical and telecom companies all use this color most often.

• Purple: A rare color in nature, purple conveys royalty, vanity, romance and style. Younger consumers are more likely to be attracted to purple hues and it is said to help develop the imagination.

• Brown: Another less-popular color across all industries, brown brings about earthy, rustic and warm feelings. Negative feelings about brown shades can include repression and dullness.

• Black: Symbolizing wealth, elegance, authority and seriousness, black evokes classiness and mystery.

• White: White conveys purity, cleanliness, peace and innocence and is often used in industries associated with good health. However, it can sometimes bring about feelings of coldness and distance if used improperly.

Color combinations are a great non-verbal communication tool for your business. iboost’s business card creator has a rainbow of colors for you to play with to find the combination that best fits your company’s personality. Go on, give it a try!

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